Helios Lighthouse Projection | C/O POP

The c/o pop Festival 2024 took place in Cologne from 24 to 28 April and celebrated its 21st edition. As an urban music festival, it presented a mix of established artists and emerging talents from the genres of pop, electronic music, indie and hip-hop. In addition to the concerts, the c/o pop Festival offered a diverse supporting programme. Running in parallel was the c/o pop Convention, an industry gathering featuring talks, presentations and workshops on topics related to the music business.

As in 2022 and 2023, 235 Media once again used the 44-metre-high Helios Tower in Ehrenfeld as a large-scale projection surface for the overall branding of the c/o pop Festival. During the festival, logos of various institutions as well as the festival’s distinctive visual identity were projected across the tower’s façade.