Helios Tower Projection

Helios Lighthouse Projection | C/O POP 2023

LocationCologne
Year2023
Category Media technology·Media production·

The c/o pop Festival has been held in Cologne since 2004 and has since brought German and international acts from the fields of electronic music, indie and related genres to indoor and outdoor stages across the city. The festival also includes numerous special events focusing on the presentation and promotion of emerging artists and young talents from the region.

In 2023, the c/o pop Festival celebrated its 20th anniversary. The programme featured more than 30 stages and numerous artists. Highlights included performances by Joris with the WDR Funkhausorchester and OG Keemo at Schauspiel Köln. In addition, the c/o pop Convention took place on 27 and 28 April, featuring discussions on topics such as social washing, female empowerment and digital marketing.

In both 2022 and 2023, 235 Media used the 44-metre-high Helios Tower in Ehrenfeld as a large-scale projection surface as part of the overall branding of the c/o pop Festival. During the festival, logos of various institutions as well as the festival’s distinctive visual identity were projected across the tower’s façade.

Client

Cologne on pop GmbH

Services

Media technology planning, execution planning, Implementation, installation

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